Become a smartphone pro step by step with emporiaCOACH

Anyone picking up a smartphone or tablet for the first time probably has lots of questions. And sometimes a little respect for the technology. emporia makes it easy to get started: with emporiaCOACH, you can become a smartphone pro in just 30 days, no matter how young or old, tech-savvy or not.

With the new learning app, emporia wants to help all smartphone newbies quickly familiarise themselves with their new device and learn how to use it, step by step.

A coach with patience

emporiaCOACH is a learning app that guides users day by day with short, easy-to-understand exercises and tasks. From setting up the smartphone to sending messages to using WhatsApp or the internet: everything is explained without overwhelming the user. Every app user can learn at their own pace!

The emporiaCOACH is based on knowledge gained from over 1,000 training courses, workshops and seminars with older people in German-speaking countries. This valuable practical knowledge ensures that the content addresses precisely those areas where the greatest need for support exists in everyday life. A glance at the eGovernment Monitor 2022 shows that there is still a significant digital divide.

People in Germany, Austria and Switzerland who need to access public services often still resort to analogue methods – not because it is convenient, but because they lack digital skills. This is exactly where emporiaCOACH comes in, laying the foundation for greater digital independence.

The learning app from emporia for anyone who hasn't dared to try yet

Every day brings a small sense of achievement. ‘I didn't know it was so easy!’ is something we often hear from users. The learning content is easy to understand and builds logically on what has been learned previously. The emporiaCOACH is based on the motto: try it yourself instead of just watching. Active trial and error helps to reinforce what has been learned.

The emporiaCOACH is aimed particularly at people who want to make the leap from a feature phone to a smartphone or have just done so. Older users in particular often have reservations about taking this step. Mostly because they are afraid of doing something wrong. The emporiaCOACH aims to show all these people that their fears are completely unfounded. In short, the emporiaCOACH not only ensures confidence in using smartphones and tablets, but also boosts self-confidence.

Eveline Pupeter, owner and managing director of emporia, sums it up: "We are the only manufacturer worldwide that can offer older people a comprehensive concept for their journey into digitalisation, consisting of easy-to-use devices, didactically designed training concepts and printed training books. We want to empower older people to use digital services such as online banking or the digital vaccination certificate independently."

Get digitally fit now

The programme is available for free download from the Google Play Store and runs on all emporia smartphones and tablets with Android 12 or higher. This makes digital participation easy and natural – even in old age. emporiaCOACH is perfect for anyone who wants to discover the digital world step by step. Without frustration, but with lots of fun.