Online banking, digital government services, ticket purchases: smartphones are not only used for communication, but are also everyday companions that provide information, entertainment and organisation. However, not every user can cope with the complex functions of modern smartphones. The all-rounders among smartphones combine both: top features and ease of use.
‘More and more people want devices that are easy to use but still offer all the important functions,’ says Eveline Pupeter, owner and managing director of emporia, the European manufacturer specialising in easy-to-use smartphones and feature phones.
The latest Android operating system, a fingerprint sensor for two-factor authentication, voice control with Google Gemini and a triple camera are just some of the features that a smartphone should have. ‘At the same time, it must also be easy to use and secure,’ explains Eveline Pupeter. ‘It's a real art to present high complexity in a simple way.’
Intuitive user interface
A key aspect of easy-to-use smartphones is an intuitive user interface. Large, clearly labelled icons and clear menu navigation are essential. Users should not have to search for functions for a long time, but should be able to recognise and use them at first glance. A well-designed user interface reduces the learning curve and makes the smartphone accessible to everyone.
Good readability
Another important feature is good readability on the touchscreen. High resolution and good contrast are crucial for clearly recognising text and images. The touchscreen should respond precisely to avoid operating errors.
Simple controls
Easy-to-use smartphones should have large, easily accessible controls. This includes not only the buttons on the touchscreen, but also physical buttons such as the on/off switch and volume buttons. emporia also scores points with its panic button on the back of the device, which can be used to call for help quickly and easily.
This button is designed as a favourite key. This means that it can also be used to activate Google Gemini voice control, for example.
Long battery life
Long battery life is another crucial factor. Users should not have to constantly worry about charging their smartphones. A powerful battery that lasts all day and can be replaced by the user if necessary is a must. Easy-to-use smartphones should also have a simple charging option, ideally with a charging cradle and a standardised charging cable (USB-C standard).
Robust construction
A robust housing protects the smartphone from damage and extends its service life. Easy-to-use smartphones should therefore be shockproof and water-resistant. A smartcover that allows essential functions to be operated even when closed is ideal.
Good customer service and support
Good customer service and support are also crucial. Users should be able to get help quickly and easily if they have questions or problems. This includes an easy-to-understand user guide, a free hotline with friendly and competent staff, as well as online tutorials and FAQs.
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